Questionnaire Design


Principles in Action

From designing and building a mail-back or web-based questionnaire to developing face-to-face or telephone interviewing scripts, focus group moderator guides, coding forms, cover letters and follow-up materials, the SESRC is available to help create the instruments you need to collect any type of data.

The Tailored Design Method was developed here at the SESRC by Don Dillman and this methodology forms the basis for most of the research conducted at the center.

At its core TDM is about design – so it’s no surprise SESRC staff are well-versed in applying the principles of visual design to the creation of both paper and web-based forms.