Focus Groups


A Path to Discovery

We design and conduct focus groups on a variety of topics, specializing in sensitive topics and special populations. We can be involved in any or all phases of the focus group study, including designing effective moderator guides; training moderators; recruiting and selecting participants; digital video and audio recording services; transcription; data analysis; and reporting.

SESRC’s focus group moderator guides are designed to establish rapport with participants and assure confidentiality, stimulate interaction and encourage balanced participation, probe for deeper meaning on key questions and relevant issues, and pursue unexpected “leads” with follow-up questions.