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In 1975 the SRC moved to Wilson Hall (now Wilson-Short) and in 1984 the Board of Regents broadened its scope, changing the name to the Social and Economic Sciences Research Center (SESRC). World renowned rural sociologist and survey methods expert Dr. Don Dillman became SESRC’s director in 1985, significantly expanding the scope of survey activities (SESRC Director 1985-1995).

In 1978 Dr. Dillman published his book, Mail and Telephone Surveys: The Total Design Method. Four editions later, this text is still the definitive work in the field of survey methodology.